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it made me not want to create content anymore." "When I saw such a low amount of money generated, it really made me feel less about myself," TikTok creator Kevin Yatsushiro told Insider about the creator fund payouts. Read more about what creators are saying about TikTok's Pulse ad payments Monetized view counts were often low for the first two pay periods of the program, resulting in payouts ranging from a few pennies to $17. Read more about how much MrBeast, Hank Green, and other creators with millions of followers say their paid by TikTok's creator fundĮarly payments from TikTok's ad-revenue sharing program, Pulse, have also been underwhelming, creators told Insider.Įight creators who shared payment information from the first two months of Pulse earned in the $6 to $8 range for every 1,000 video views (RPM). Some creators who have disclosed their TikTok creator fund earnings, including Hank Green (7.6 million followers), said they were paid a few cents for every 1,000 views they generated on the app. The amount that an influencer can earn from each feature is unpredictable.įor payments from TikTok's creator fund, the company takes into account a variety of factors, such as video views, video engagement, the location in which a video was seen, and total participants in its program. To join TikTok's effect creator rewards program: augmented-reality creators need to be at least 18 years old, have at least 500,000 TikTok videos published using their effect, and be based in the US, France, the UK, Spain, Italy, and Germany.Users can participate in the creativity program or the creator fund, not both.

To join TikTok's creativity program for videos longer than one minute: a creator must have at least 10,000 followers and at least 100,000 video views in the past 30 days.To receive " tips": a creator must be at least 18 years old and have at least 100,000 followers.

To receive "gifts" on other videos: a creator must be at least 18 years old and have at least 10,000 followers.

To receive virtual "gifts" during a livestream: a creator must be 18 years or older and have at least 1,000 followers.

To receive subscription revenue from TikTok Live: a creator must be 18 years or older and have a minimum of 1,000 followers.

To participate in its ad-revenue sharing program, TikTok Pulse: a creator must be 18 years or older, have at least 100,000 followers, and have posted at least 5 videos in the previous 30 days.

To join TikTok's creator fund: a creator must be 18 years or older, have at least 10,000 followers, and have achieved at least 100,000 video views in the previous 30-day period.

TikTok requires that creators have a certain number of followers and views to access these features: TikTok offers built-in monetization tools for influencers, including a creator fund, an ad-revenue sharing program, funds for longer-form and augmented-reality creators, a tipping feature, a subscription feature for streamers, and a virtual "gifts" product that allows users to send gifts to a creator which can then be converted into a real-world currency. Here are the myriad ways users of the app can get paid, from using built-in monetization features to joining promotional campaigns for brands and music marketers Making money directly from TikTok Read more about what TikTokers have said about creator fund payouts TikTok creators can get paid with 1,000 or more followers through livestreaming subscriptions and virtual "gifts." However, creators need at least 10,000 followers and 100,000 video views in the previous 30-day period to qualify for many of TikTok's monetization features, including its creator fund through which it pledged in 2020 to pay out $1 billion.